Expert in digital product development

Want a powerful digital product? With 25 years of expertise in the digital industry, I can help you with development and optimization.

The development of digital products is now a key success factor for companies that want to thrive in the digital world. Whether it's an innovative new product or the optimization of an existing one, digital product consulting offers companies comprehensive support in the development, optimization, and scaling of digital products. It is a consulting process that ensures that digital solutions meet user needs, make strategic sense, and are implemented in a technologically efficient manner.

Digital product consulting is a specialized consulting service that helps companies successfully develop digital products from idea to market launch (and beyond). Consulting covers a wide range of areas, including product strategy, UX/UI design, technical architecture, market research, and go-to-market strategies.

Whether you want to develop a new digital product, revamp or pivot an existing product, or build a complex platform such as a web portal or marketplace, digital product consulting helps you find the right path and identify challenges early on.

Product idea and validation

Before investing resources in development, you need to ensure that the idea for a new digital product can be successful on the market. Digital product consulting helps you validate the product idea through market analysis and user surveys. This includes assessing whether the product problem addresses a real need and what added value it offers the target group.

Development of a product strategy

A successful product strategy involves defining the objectives, target groups and value proposition of the product. This involves analysing the problems the product is intended to solve, the functions it needs to perform and how it differs from existing solutions on the market.

Product roadmap and MVP

Instead of developing the entire product from scratch, consultants often recommend starting with an MVP – an initial version of the product with essential features. This minimises risk and allows the product to be further developed based on user feedback.

Conception UX/UI

A key element of digital products is the user experience (UX) and user interface (UI) design. User-centred design ensures that the product not only works, but is also intuitive and pleasant to use. Digital Product Consulting brings UX experts into the team who design the product to exceed user expectations.

Technical planning and development

Once the strategy and design have been defined, technical development can begin. Consulting helps you choose the right technologies, frameworks and tools to create a scalable and stable technical architecture.

I have previously worked for the following organisations:

Time to update your product? I'll help you rethink it.

Sometimes an existing product no longer meets market requirements, or it becomes apparent that certain functions or the strategy are not working as desired. This is where digital product consulting comes in, to revise, redesign or completely reorient the product.

Product analysis and user evaluation

First, the existing product is analysed to identify its current weaknesses. This is done by evaluating user data, feedback and A/B tests to understand exactly where there is room for improvement.

Pivot strategies

Sometimes it turns out that the original product concept does not work on the market. A pivot means realigning the product, e.g. by adding new features, adapting the business model or redefining the target group. Consulting helps to implement these new approaches strategically and with low risk.

Redesign and restructuring

If the product is no longer up to date in technical or visual terms, consulting services can help to revamp the design and user experience. This may involve modernising the user interface, improving user guidance or restructuring the product architecture.

Scalability and performance optimisation

With existing products, the focus is often on improving scalability, especially when the product is gaining reach. Here, we analyse how the technical architecture can be optimised to handle higher user numbers and data volumes without compromising performance.

Requirements analysis and architecture planning

First, the exact objectives of the project are defined. Which user groups should be addressed? Which functions are necessary? What role do external service providers or suppliers play? Detailed architectural planning is particularly important for marketplaces to ensure that suppliers, buyers and administrators can interact seamlessly.

Platform design and user experience

Platforms such as marketplaces or web portals must offer an intuitive and efficient UX, as they often serve different target groups. A well-thought-out design ensures that every user – whether provider or end customer – can quickly and easily find the information or functions they need.

Third-party integration and APIs

Complex platforms often require the integration of external services such as payment services, shipping partners or analytics tools. Digital product consulting helps to seamlessly integrate these systems into the platform and ensure that they function flawlessly.

Security and data protection requirements

The protection of user data plays a central role for large platforms. The consultancy supports the implementation of robust security measures and ensures that the platform complies with applicable data protection guidelines (such as the GDPR).

Technical scalability

A successful platform grows over time, and the technical architecture must be designed for scalability from the outset. Digital product consulting helps you choose the right technologies and cloud solutions to create a stable and scalable platform that continues to function reliably even as user numbers increase.

Why digital product development brings you real added value

Developing digital products is complex and requires careful planning, analysis and implementation. Digital product consulting ensures that every project is built on solid foundations from the outset and that risks are minimised. Here are some of the key benefits:

Market orientation

Consulting ensures that digital products are always tailored to the needs of the market and users.

Efficiency and speed

Close collaboration with experts and the use of agile methods can significantly reduce a product's time to market.

Technological excellence

Consultants bring deep technical expertise to ensure that the right technologies are selected and implemented correctly.

Competitive advantage

Companies that develop their digital products with the support of experienced consultants are able to respond more quickly and successfully to changing market conditions.

What does a typical collaboration with me look like?

In an initial meeting, we clarify goals, challenges, and framework conditions. Based on this, I develop a customized setup - e.g., as an external product owner, UX consultant, technical project manager, or strategic sparring partner for digital product teams. I quickly integrate into existing structures and work closely with internal stakeholders, developers, and management.

Do I work as part of existing teams or as an external unit?

Both are possible. I either work embedded in internal product teams (remotely or hybrid) or independently with my network of developers and designers. My goal is always efficiency, transparency, and smooth integration into existing processes.

For which company sizes is your support useful?

I work with startups, scale-ups, and established companies - often in the context of digital departments, in-house agencies, or innovation teams. Larger organizations with complex, often siloed structures also benefit from my holistic view of product, user experience, and technology.

How soon can I start?

Usually at short notice – depending on the scope and workload. I am used to quickly familiarizing myself with existing projects or structures and taking on responsibility – even in critical phases such as relaunches, transformation processes, or project rescues.

For whom is professional product development beneficial?

Professional product development is suitable for both start-ups and established companies. Start-ups benefit from quickly turning their ideas into marketable products without investing valuable time and capital in unnecessary detours. Medium-sized and large companies use product development to expand their portfolio, optimise existing products or respond to new market requirements.

In short, whenever a product needs to not only "look good" but also actually compete in the market, a structured and professional approach is worthwhile.

How long does product development usually take?

The duration of product development depends heavily on the type and complexity of the product. A digital tool or a small product innovation can be ready for market in just a few weeks or months, while complex technical products or larger platforms can take several months or even years.

An agile approach is important here: instead of developing the entire product "in one go", it is realised in stages. This allows early prototypes to be created, which can then be tested and optimised. This saves time, reduces risks and ensures that the end product meets the actual needs of the target group.

How does product development typically proceed?

The development process usually follows a clear sequence that is individually adapted to the requirements:

Idea generation & market analysis: Gathering ideas, researching trends and customer needs.
Concept phase: Development of initial concepts, assessment of feasibility and definition of requirements.
Prototyping: Creating and testing prototypes to check functions and designs at an early stage.
Implementation: Technical development, design finalisation and preparation for production.
Market launch: Planning of marketing, sales and launch measures.
Feedback & Optimisation: After the launch, feedback will be evaluated in order to further improve the product.

This structured process ensures that the idea does not remain theoretical, but is successfully implemented as a marketable product.

For comprehensive support, you can find my other services here:

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Tech Recruiting

IT & Agency Consulting

Interim CEO

Startup Consulting

UX Consulting & Mentoring – Usability Expert

Product Configurators

Corporate Websites & Portals

Chatbots & AI Agents

Dating & Lifestyle

E-Commerce Consulting

Job Boards & Employer Branding

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Whether it's a project enquiry, collaboration or simply a good conversation about digital innovations – I'm just a message away. Write to me, I look forward to hearing from you!