Startup Consulting
Establish, grow, scale – together we will put your start-up on the road to success. Feel free to contact me.
What is startup consulting?
The path from an idea to a successful business is often long, complex and fraught with uncertainty. It requires a sound strategy, focused management and the ability to make quick decisions. This is exactly where Startup Consulting comes in – as a reliable partner for founders and entrepreneurs who want to turn their vision into a viable business model.
Startup Consulting offers the support you need to overcome the numerous hurdles involved in founding, establishing and scaling a startup. Through a combination of clear strategy development, practical advice and industry experience, we help you avoid mistakes, identify risks early on and make effective use of opportunities.
Our expertise covers the areas of business model development, go-to-market strategy, team building, product development, financing and investor relations. This enables us to create a solid foundation for the long-term success of your start-up – from the initial idea to the growth phase.
I have previously worked for the following organisations:
How can we lead your start-up to success?
Starting a start-up is a bold move – and requires more than just a good idea. Together, we will develop a viable business model based on your vision, refine your target audience and plan your market entry in such a way that it not only has an impact, but also pays off. From the initial idea to the launch, I will guide you in a structured, practical manner with a focus on long-term success.
Idea development and market analysis
An innovative idea is just the beginning – the crucial question is whether it really fits the market. Together, we will take your business idea to the next level: we analyse market trends, customer behaviour and real demand to turn your vision into a viable product. With in-depth insights from market analysis, we create a strategy that gives you clarity – about potential, risks and the next steps for a successful market entry.
Market entry strategy
A strong start requires more than just a good idea – it requires a smart strategy. In our go-to-market consulting services, we work with you to develop a plan that fits your product, your market and your pace: from pricing strategy to individual marketing and sales concepts. This allows you to position yourself specifically in a competitive environment – and win the right customers early on.
Legal and organisational foundations
Setting up a start-up involves many legal and organisational decisions – and this is exactly where we start together. I support you in choosing the right legal form for your company, ensuring that all legal requirements are met and that you have a stable foundation from the outset. This allows you to focus fully on your product, your customers and your growth – without any legal uncertainty hanging over you.
My areas of expertise in digital strategy consulting
Analysis of the status quo
Goal definition and vision
Based on a thorough analysis, we work with you to develop a digital vision that fits your company – realistic, strategic, and achievable. We define clear goals and derive concrete measures from them: for example, optimising your processes, improving the customer experience or opening up new digital business areas. The result is a strategy that is not based on buzzwords – but on impact. And one that gives you a real competitive advantage and sustainable growth.
Technology and process consulting
In a world full of new technologies, it's not the person who uses the most tools who wins – it's the person who chooses the right ones. Together, we examine which solutions such as cloud services, automation, AI, data analysis or cybersecurity fit your business model – and how you can use them strategically. In this way, we make your processes more efficient, create space for innovation and position your company to be future-proof and competitive in the digital environment.
Business model development
Digitalisation offers you the opportunity to further develop your business model – or to rethink it entirely. Together, we develop digital business models that fit your market, your target group and your vision. We create new products, services or platform approaches that are not only technically feasible, but also user-centred, scalable and economically viable. This allows you to position your company for the long term where innovation makes a real difference: at the heart of the market.
Change management and cultural transformation
Implementation plan and roadmap
A strong digital strategy only has an impact when it is implemented consistently. Together, we develop a clear, actionable roadmap that translates your digital goals into concrete steps and measurable milestones – realistic, focused and prioritised. From quick wins to long-term investments in digital infrastructure, we ensure that you not only think strategically, but also take effective action.
Challenges you should be prepared for
Digitalisation opens up new opportunities – but also new hurdles. Together, we tackle the key challenges: we resolve technical obstacles, optimise organisational processes and strengthen a digital culture that does not hinder change, but makes it possible. The result is a transformation that not only runs smoothly – but also really takes hold in your company.
Technology integration
Technology can accelerate processes – or block them. The decisive factor is what you choose and how you implement it. Together, we examine which solutions really fit your business model, your product logic and your goals – whether infrastructure, software, interfaces or tools. I will help you avoid making the wrong decisions, integrate systems sensibly and create a technology landscape that is efficient, future-proof and designed for growth.
Resistance to change
Digital transformation rarely fails because of technology – but rather because of resistance from people. Together, we ensure that your teams support the change: through clear communication, targeted training and genuine participation instead of mere announcements from above. I accompany you in building understanding, acceptance and commitment – so that change is experienced not as a disruption, but as an opportunity.
Data security and data protection
The more digital your company becomes, the more important security becomes. Together, we identify vulnerabilities in your IT architecture, review existing measures, and develop appropriate security solutions that protect you from attacks and strengthen trust among users and partners. Whether it's cybersecurity, data protection, or system resilience, I support you in minimising digital risks and making your infrastructure strong, stable, and future-proof.
Development and validation of scalable business models
The business model is at the heart of every start-up. It determines how the company makes money and what strategy it pursues for sustainable growth and success. Start-up consulting helps you develop and test a scalable and sustainable business model to ensure that it works in the long term.
Business model development
Together, we will develop a tailor-made business model that translates your vision into a sustainable structure. I will support you in identifying the optimal revenue streams, distribution channels and pricing models – tailored to your product or service – in order to maximise your market success in a targeted manner.
Validation of the business model
Every great business idea starts with assumptions – but do they stand up to the real market? My start-up consulting service helps you find out exactly that. The focus is on validating your business model: through targeted market testing, rapid prototyping and the development of a minimum viable product (MVP). The goal: to minimise risks and ensure that your assumptions about the market and target group are truly viable – before you make any major investments.
Scalability and growth
Growth is the goal – but getting there requires a scalable foundation. In my start-up consulting services, we work together to analyse how scalable your business model really is – and prepare it specifically for sustainable growth. I support you in validating key assumptions while identifying potential for efficient expansion. With precise market tests, scalable prototypes and MVPs that can grow with your ambitions, we lay the foundation for genuine, long-term success.
Are you looking for ways to strengthen team building and leadership in your start-up?
A strong, competent team is one of the most important success factors for start-ups. Start-up consulting helps you identify and recruit the right talent and build a high-performing, motivated team. A successful start-up requires not only a clear vision, but also a culture that promotes innovation and collaboration.
Recruitment for key positions
Having the right people in key positions is essential for your start-up. I will help you attract top talent in technology, marketing, sales and management – and build a team that will play a key role in shaping your success.
Team development and motivation
Building a committed team is crucial to the success of your start-up. I will support you in creating a corporate culture based on trust, innovation and genuine cooperation. Together, we will develop ways to not only motivate your team, but also retain them in your company in the long term. This creates an environment in which each individual actively contributes to mutual success.
Leadership and management
As a founder, you are also the captain of your team. I will help you to fulfil this role perfectly. Our start-up consulting focuses on developing your leadership and management skills. We will show you how to motivate your team, delegate and inspire them to perform at their best in order to achieve your business goals efficiently.
How can I support you in raising capital and dealing with investors?
A strong, focused team is the foundation of any truly successful start-up. Together, we will develop a team structure that fits your product vision and identify the talent that will help you advance not only professionally, but also culturally. I will support you in building a high-performing, motivated team that takes responsibility, embraces collaboration and wants to grow with you.
Tailor your financing strategy
I analyse your specific capital requirements and work with you to develop a strategy that is precisely tailored to your stage and goals – from the pre-seed round to scaling financing.
Identify and approach suitable investors
With my network and expertise, I will help you find the ideal financing partners for your project. I will help you prepare compelling documentation and establish contact with business angels, venture capitalists or other strategic investors.
Secure through negotiations and due diligence
I will prepare you specifically for every step – from disclosure to contract negotiations. My goal is to ensure that you can make confident decisions, negotiate favourable terms and conditions, and have a sound legal position.
Establish long-term investor management
Once financing is in place, the next phase begins. A clear, reliable relationship with your investors is now crucial – with transparency, regular communication and a professional approach on equal terms. This is exactly how you secure long-term trust and support.
Do you want to develop your MVP into a market-ready product?
Produkt-Market-Fit
Product-market fit is the decisive milestone for your start-up. It shows that your product meets the real needs of the market. With the help of continuous user feedback and iterative improvements, you can gradually develop a solution that is not only useful to your target group, but irresistible.
Market launch and scaling
The leap from validated MVP to successful market launch requires precision and good timing. Together, we shape this transition so that it not only works – but also unleashes real growth. From market entry strategy and operational implementation to scaling up at national or international level: everything is based on clear planning, robust structures and a deep understanding of the market and target group.
Digitalisation and technological innovation
Technology stack and infrastructure
A scalable start-up needs a technological foundation that grows with it. I support you in building the infrastructure that not only enables your growth, but actively accelerates it. From the right technology stack to cloud services and automation to data analytics, we work together to select solutions that fit your vision, your phase and your goals.
Digital business models
Digital transformation opens up enormous potential – if you use it correctly. I support you in developing digital business models that are not only innovative, but also actively benefit from automation and data-based decisions. The result: a sustainable structure that is geared towards growth, scaling and future viability – and truly fits the core of your start-up.
Process automation and efficiency
Reducing costs, increasing productivity, making optimal use of resources – all this can be achieved with the right processes. I support you in automating your business processes and creating scalable structures that make your start-up fit for sustainable growth. The goal: less manual work, more focus on the essentials – and systems that grow with you instead of slowing you down.
Everything you need to know when we work together
In an initial meeting, we clarify goals, challenges, and framework conditions. Based on this, I develop a customized setup - e.g., as an external product owner, UX consultant, technical project manager, or strategic sparring partner for digital product teams. I quickly integrate into existing structures and work closely with internal stakeholders, developers, and management.
Both are possible. I either work embedded in internal product teams (remotely or hybrid) or independently with my network of developers and designers. My goal is always efficiency, transparency, and smooth integration into existing processes.
Startup consulting is not only valuable in the early stages of founding a company. Even in the idea or pre-seed phase, consulting can help to set up a clean business model and avoid typical mistakes. In the growth phase, consulting provides support on topics such as scaling, team building and investor relations. Even established start-ups benefit when they want to tap into new markets, optimise processes or develop a clear digital strategy. In short, consulting is worthwhile at every stage – it's just that the topics change.
The process is flexible and tailored to the individual needs of the start-up, but usually follows a structured process:
- Analysis: Understanding the business model, market and current challenges.
- Goal definition: Joint determination of short- and medium-term goals.
- Strategy development: Development of a tailor-made roadmap – e.g. for product development, financing, team structure or market entry.
- Implementation & sparring: Day-to-day support, real-time feedback and strategy adjustment.
- Scaling: Support for growth, internationalisation and process optimisation.
The result is practical advice that doesn't just stay on paper, but pays off in day-to-day business.
While traditional management consulting often focuses heavily on established companies, process efficiency and cost optimisation, start-up consulting emphasises agility, growth and innovation. It is about validating business models, bringing products to market quickly, convincing investors and building scalable structures.
Startup consulting is therefore more practical, more flexible and more focused on supporting founders as a sparring partner – rather than just providing theoretical concepts.
