Expert in strategy consulting & digital transformation
I'll help you turn digital changes into real progress – feel free to get in touch to get started right away.
What is digital strategy consulting?
In today's digital age, it is essential for companies to pursue a clear and forward-looking digital strategy. Digital strategy consulting offers tailor-made solutions that help companies make the most of digital technologies, optimize their business processes, and remain competitive in the long term. It is the starting point for a sustainable digital transformation and enables companies to fully exploit the opportunities offered by digitalization.
Digital strategy consulting is a comprehensive process that helps companies define their digital goals, develop a clear roadmap for implementation, and effectively leverage digital potential. The focus is on the question: How can digital technologies and trends be used to improve existing business models or create new ones?
My focus areas in digital strategy consulting
Analysis of the status quo
Goal definition and vision
Technology and process consulting
Business model development
Change management and cultural transformation
Implementation plan and roadmap
Why you should rely on digital strategy consulting
Digitalization is changing not only technologies, but also markets and customer expectations. Companies that do not pursue a clear digital strategy risk being overtaken by competitors who are consistently leveraging digital transformation. A well-thought-out digital strategy offers the following advantages:
Competitive advantages
Companies that make smart use of digital technologies can streamline processes, increase their market reach, and respond quickly to market changes. This gives them a decisive advantage over less digitized competitors.
Improved customer experience
A key component of digital transformation is improving the customer experience. By using digital tools, companies can offer personalized and seamless customer experiences that increase customer satisfaction and loyalty.
Cost savings and efficiency gains
Digitalization offers enormous potential for automating business processes, optimizing the supply chain, and increasing internal efficiency. This not only leads to cost savings, but also to faster time to market for new products and services.
Data-driven decisions
By using data analysis tools, companies can make informed decisions based on real data rather than assumptions. This improves forecasting accuracy and the ability to identify opportunities and risks at an early stage.
Challenges you should be prepared for
Even though the advantages of digitalization are clear, there are a number of challenges that companies must overcome along the way. These can be technical, organizational, or cultural in nature. Typical challenges addressed in digital strategy consulting include:
Technology integration
Choosing and integrating the right technologies is often complex and requires in-depth expertise. Faulty implementations can be costly and prevent the desired added value from being achieved.
Resistance to change
Employees and managers may be reluctant to support digital initiatives, especially if they fear that their way of working will change significantly. Well-thought-out change management is essential here.
Data security and data protection
Increasing digitalization brings new risks in terms of data security and the protection of sensitive information. Companies must ensure that their systems are robust and secure in order to prevent cyberattacks.
I have previously worked for the following organizations:
Everything you need to know when we work together
In an initial meeting, we clarify goals, challenges, and framework conditions. Based on this, I develop a customized setup - e.g., as an external product owner, UX consultant, technical project manager, or strategic sparring partner for digital product teams. I quickly integrate into existing structures and work closely with internal stakeholders, developers, and management.
Both are possible. I either work embedded in internal product teams (remotely or hybrid) or independently with my network of developers and designers. My goal is always efficiency, transparency, and smooth integration into existing processes.
No, an existing digital infrastructure is not a prerequisite. On the contrary: many companies seek support precisely because they do not yet have clear structures or tools in place. During the consultation, we work with you to analyze which digital foundations make sense—from suitable software solutions and marketing channels to processes for collaboration and sales.
If individual systems are already in use, we examine how they can be optimized or integrated into an overarching strategy. The result is a concept that is individually tailored to the current status of your company – regardless of whether you are starting from scratch or already implementing initial digital measures.
Digital strategy consulting is useful for both small and medium-sized enterprises (SMEs) and larger organizations. External support is particularly valuable when internal resources or expertise are lacking to independently identify and implement digital potential. Typical scenarios include:
- A company wants to make its sales or service more digital.
- Existing marketing measures are not achieving the desired effect.
- Processes are inefficient and could be optimized with digital tools.
- The company is planning a digital transformation but does not know where best to start.
In short, any organization that wants to remain competitive in the long term and reach its customers where they are — online — will benefit from a customized digital strategy.
The consulting process is individualized, but generally follows a clearly structured sequence:
- Analysis phase: Establishing a common understanding of the company, its goals, target groups, and existing digital measures.
- Potential and competition analysis: Identification of opportunities, risks, and potential for improvement in comparison to the market.
- Strategy development: Based on the findings, a customized roadmap is created that defines goals, measures, channels, and technologies.
- Implementation planning: Concrete action steps are defined, prioritized, and scheduled.
- Support & optimization: Upon request, ongoing support is provided during implementation, as well as regular review and adjustment of the strategy.
The result is a practical, sustainable concept that not only works on paper, but also delivers measurable results.
