3D · E-Commerceexternal
Product Configurators as the Future of E-Commerce
Why configurators connect personalization, consultation and digital sales processes.
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Digital Products & Platforms
3D Product Configurators
Are complex products hard to explain? I design 3D product configurators and guide their implementation — from the first idea and user experience through to SAP and ERP integration.
Many B2B companies with customizable products reach the limits of traditional catalogs and spreadsheet-based calculations: quotes take too long, errors creep in, and customers struggle to visualize the finished product.
A 3D product configurator solves exactly that: it makes complex product logic visually tangible, automates pricing and quote creation, and becomes a central tool for sales, consulting and internal processes. I lead the product concept: gathering requirements, designing the user experience, identifying weaknesses in existing processes and closely guiding technical implementation together with a specialized development team.
What a 3D Product Configurator Delivers
01
Make Complexity Visible
Product variants, dimensions and options are shown in real time in 3D and 2D instead of disappearing into spreadsheets and PDFs.
02
Digitize Sales & Consultation
From the first customer conversation to the final quote, the entire configuration process runs digitally and automatically.
03
Business Logic Behind the Interface
A rule system ensures that only valid product combinations can be created — including automatic price calculation.
04
Integrate with Existing Systems
Configurations flow directly into ERP, SAP or CRM systems, including automatically generated technical drawings.
From Idea to Production Configurator
A proven process that brings user needs and complex product logic together from the start.
Phase 1
Concept & Requirements
- Workshop on requirements, use cases and target vision
- Understand user needs and product logic
- Create initial wireframes for all relevant devices
- Clarify integration with existing systems
Phase 2
UI Design & Technical Concept
- Create screen designs based on the wireframes
- Define rules for valid product combinations
- Select technology for 3D rendering and backend
- Close stakeholder alignment to prevent errors early
Phase 3
Guide Implementation & Launch
- Closely guide progress across frontend, 3D scene and backend
- Quality assurance for complex pricing and positioning logic
- Test and evaluate the first beta with real users
- Roll out including training for sales and internal teams
My Focus Areas
3D & 2D Visualization
Make products tangible in real time in the browser, including switching between 3D view and technical 2D construction drawing.
Configuration Logic & Pricing
A rule system that represents complex dependencies between product options and calculates prices automatically.
System & ERP Integration
Transfer configurations directly to SAP, ERP or CRM systems, including automated quote generation.
Mobile & Tablet Configuration
Configurators that work reliably on tablets or smartphones during customer meetings.
Experience Across Multiple Configurator Projects
For more than 10 years, I have been designing 3D product configurators for companies with complex, customizable products and guiding their implementation — from initial user research to integration with existing ERP and SAP systems.
- KWC Professional (Sanitary Solutions): Complex 3D configurator for washbasins as a B2B application for field sales — fully digitized from the first click through to the SAP order, including switching between 3D and 2D construction views.
- Design Thinking Process: Requirements and user needs were developed in a multi-day workshop with the client team before the first line of code was written.
- Technology Stack: Frontend built with React and TypeScript, the 3D scene with Three.js and WebGL, and the backend with Node.js — enabling high-performance real-time visualization without noticeable loading times.
- Mobile-first approach: The configurator works just as well on tablets during on-site customer meetings as it does on desktop for inside sales.
What Companies Ask Me First
Our product has many variants — is a configurator still worth it?
Especially then. The more complex the product logic, the greater the value of a configurator — it makes that complexity manageable for customers and sales teams instead of hiding it in spreadsheets.
How long does a product configurator project take from idea to launch?
Concept and UX validation usually take a few weeks, and a first beta is often available after around four months — depending on product-logic complexity and development-team capacity.
Can the configurator be integrated with our existing ERP or SAP system?
Yes. That is one of the central benefits — configurations can be transferred automatically to SAP, ERP or CRM systems, including generated technical drawings and quotes.
How is the collaboration organized?
From a focused concept phase to ongoing support for a production configurator — tailored to the scope and complexity of your product.
Typical Engagements
Configurator Concept
Develop requirements, user needs and rules in a structured process.
3D Configurator Concept
Design and product guidance for a tailored configurator solution, in close collaboration with the development team.
System Integration
Integrating an existing or new configurator with ERP, SAP or CRM systems.
Configurator Advisory
Strategic support for existing configurator projects during continued development or relaunch, including analysis of weaknesses.
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Make Complex Products Easy to Experience
Wondering whether a 3D product configurator makes sense for your product, or looking to evolve an existing project? Let’s talk.