3D · E-Commerceexternal
Product Configurators as the Future of E-Commerce
Why configurators connect personalization, consultation and digital sales processes.
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Digital Products & Platforms
B2B E-Commerce Platforms
Is your B2B e-commerce platform reaching its full potential? I help companies align digital sales platforms strategically and create sustainable growth.
Unlike B2C shops, B2B platforms have to handle significantly more complex requirements: individual pricing structures, product variants, customer roles, approval processes, ERP integrations and international sales structures.
For more than 25 years, I have been developing digital platforms and business models — with a particular focus on international B2B e-commerce platforms for industry, foodservice, building technology and complex product portfolios.
From Online Shop to Digital Platform
01
Connecting Sales & Service
Bringing customers, sales partners, services and internal processes together on one shared platform.
02
Representing Complex Product Portfolios
Making variants, configurations and individual customer requirements easy to use digitally.
03
ERP & System Integration
Connecting e-commerce, product data and business processes into one end-to-end platform.
04
Scaling & Continuous Development
Continuously improving platform growth, conversion and customer retention.
How to Build a High-Performing B2B Platform
Complex B2B requirements need a clear sequence — from strategy to system integration.
Step 1
Understand the Requirements
- Analyze sales processes and customer requirements
- Map existing systems and data flows
- Assess product complexity and variant logic
- Develop a target vision for the platform
Step 2
Design the Platform
- Structure information architecture and product data
- Plan ERP and system integration
- Design UX for complex ordering processes
- Define a prioritized implementation roadmap
Step 3
Roll Out & Optimize
- Roll out the platform in stages
- Continuously optimize conversion and usage
- Add new markets or languages
- Establish ongoing operations and development
My Focus Areas
Platform Strategy
Define the long-term value the platform should create for customers and sales.
Digitizing Complex Product Portfolios
Design product architecture, variants and configurators to be clear and efficient.
ERP, PIM & System Integration
Connect systems so the platform creates value across the entire ecosystem.
UX for B2B Customers
Simplify processes and increase customer productivity.
Experience from 25+ Years of Digitalization
My experience includes international B2B platforms for industry and foodservice as well as SaaS products, AI products and digital communities.
- International B2B E-Commerce Systems
- Digital Customer Portals
- 3D Product Configurators
- Venture Building Projects
What Companies Ask Me First
Our product data is spread across multiple systems — is that a problem?
That is normal for B2B platforms. System integration is part of the concept, not an obstacle that has to be solved beforehand.
How do we handle complex pricing and variant logic?
These rules are modeled early in the concept phase so the platform can represent them cleanly instead of patching them in later.
How long does it take to introduce a new B2B platform?
That depends heavily on scope — I recommend a staged rollout so the first areas can go live early.
How is the collaboration organized?
From strategic concept to continuous development — either selectively or as ongoing support, depending on the need.
Typical Engagements
B2B E-Commerce Strategy
Developing digital sales and platform strategies.
B2B Platform Development
Designing and evolving complex platform solutions.
Customer Portals & Self-Service
Developing digital service and customer platforms.
CPO / CDO Advisory
Strategic support for digitalization and platform initiatives.
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